Video Marketing Weekly | Issue #1
Video Marketing Weekly is a curated playlist of video production and marketing content to help you discover new possibilities, hone your craft, and share your story.
If you are living in the Vancouver area, I really recommend checking out the The Inspiration Lab at the Vancouver Public Library. It's a free place dedicated to digital creativity, collaboration and storytelling. Everything you need to create and edit your video marketing content.
Here are some note worthy deals I have found for you:
Rampant Design is offering up 60%- 80% off individual products and bundles.
Rampant design is all about creating style affects to enhance your video content. I have used some of their bundles and really recommend taking a look.
RocketStock is offering 30% off their Affter Effects templates
This might be cheating because that link there was a special offer sent to me from Premium Beat. If you haven't guessed, RocketStock is a great resource for really amazing After Effects templates for motion graphic design. Enjoy!
On to some great articles:
ReelSeo is a great place to learn about video marketing and stay on top of trends. These lists are really great ways to learn from whose who are doing it right, and how they are doing it. Before you get bumbed out about not being on those lists, remember that video marketing is not about going "Viral;" it is about your audience.
"Video isn’t actually a one-size-fits-all medium even though we so often treat it that way. Different people are on different platforms for different reasons and Forrester argues that your content must align with this."
A helpful list of elements that were consistantly found in great videos, and those shared at Spacecamp this year. Humor and story are my favorites. The products I have invested in over the last few years have come as a result of video marketing that incorporated these two elements. If you must ask, Old Spice and The Muse Storytelling Process are examples.
The B2B Online Marketing Blog provides some interesting commentary on the Video Marketing Strategy report released by Ascend2. “Video has to be part of the content strategy. It’s just too valuable, and it’s clearly working for marketers."
Karin Gottschalk at Planet 5D really talks up the capabilities of the GX8. If you love cameras or are looking into a budget camera that can produce amazing stills and video for your business, start looking at this. She also offers a list of recommended reviews for you to check too.
Here are some videos I though you might like: