Video Marketing Weekly | Issue #3
Video Marketing Weekly is a curated playlist of video production and marketing content to help you discover new possibilities, hone your craft, and share your story.
Last night the British Columbia Professional Videographer's Association celebrated their 20th year, along with their year end Christmas bash. Congrats guys! At the dinner, fellow videographer Pollux Chung introduced me to "Snow." No, not the evil dictator president Snow, but a really interesting, and completely mechanical professional gimbal stabilizer. That means no batteries, electronics, cables, or any special maintenance. Not to mention, it is waterproof. Check it out on Indiegogo!
"No matter what you're selling, no matter what your company does, if you don't have a video marketing strategy for the biggest video platforms, you are going to lose." Gary Vaynerchuk @garyvee
"Video is a perfect medium throughout a long, complex buying process"
Mark Emond @vidyard
Want to see how a good video marketing campaign comes together? Check out this article by Wistia as they look at some of the behind the scenes work, challenges, and successes of Unbounce's "The Landing Page Sessions."
The title kind of says it all here. It is a nice short video and article on how to add video to your email campaign and why?
Did you know that 32% of shoppers say they plan to use online video more this year for holiday purchases. This article explores how you can help "product-savvy shoppers discover holiday deals and promotions more quickly and conveniently than before." It will also give you some interesting video ideas.
This is a great little article on helping you "understand the landscape of all the biggest social platforms that matter right now" for video.
A lot has changed in the last 10 years of course, and this article and info graphic explores how dramatically it has and where audiences are now.
This article explores the buyers journey, typically demonstrated as a funnel, and why video is the perfect medium to engage audiences at every level and phase of their journey. He also provides some great examples.
Jaeny is a veteran CBC Broadcast Journalist and TV host so she knows what to do in front of a camera. In this video, she will help you coach the person who will be on camera to get the best and most relaxed performance.
Here are some videos I though you might like: