Video Marketing Weekly is a curated playlist of video production and marketing content to help you discover new possibilities, hone your craft, and share your story.
"Companies that use video are growing revenue 49% faster than those who don’t."
~Kimbe MacMaster, Vidyard
Since marketers in small businesses need to prioritize their efforts, video content helps to get the most done in terms of generating awareness and providing education that leads to shorter sales cycles. This is a win for teams with person's or teams that are already spread out.
"Video is an incredibly powerful tool and an increasingly accessible one."
~Stephen Key, Entrepreneur
Is your invention in the prototype phase? Or Somewhere in-between? Video can definitely help you visualize the potential for your audience and secure funding and sales.
"Cut through the noise, connect with more people, and boost engagement in [your] message" with personalized video."
~Tyler Lessard, Vidyard
Last week (Issue #7) I highlighted a guide to personalized videos. Now here are some examples for inspiration. The Christmas video is my favorite!
"Where video marketing agencies differ is that they focus on both the video and the marketing strategy behind it."
~Marcus Krieg, Wire Buzz
I would love to disagree with Marcus and say that video is the perfect tool for every job, but that is not the case. Video should be considered when it's strengths are aligned with your marketing strategy and content needs.
This is a great article to help you decide when to produce video content, which video assets to prioritize for ROI, and when to make your own content vs. hiring a production company.
Here is another helpful resource:
"Video empowers us to share our expertise between office and teams."
~Shannon K. Murphy, Brightcove
Video is not only great for engaging and educating customers, but also employees! 3rd party services like Lynda and Typsy also use video to help companies train their employees.
This article covers the benefits of shifting training and internal communications to on-demand-video, as well as, some examples and strategies to get you started.
Some Content, Enjoy!