Video Marketing Weekly | Issue #9
Video Marketing Weekly is a curated playlist of video production and marketing content to help you discover new possibilities, hone your craft, and share your story.
Email + Video = Standing Out
"Video is the best tool for showing your customers who you really are. Don't be afraid to loosen up and let your personality shine."
~Meryl Ayres, Wistia
Did you know that "Report after report validates that emails with video content as the primary CTA generate higher click-through rates on average, and even using the word “video” in the subject can boost open rates." Well, that is what the team at Vidyard says, so check the research out there for yourself. But here are a couple of articles to get you started and give you some ideas.
"Online video power engagement. Your leads are searching for it. Your customers can’t get enough of it. And you don’t need professional video skills and a bunch of money to get it right."
I love guides, especially if they are helpful. I really do not mind paying for great resources with my name & email. How about you? If that's a price you think is worth paying, sign up and check out this resource.
"We are now in an era where people are able to do there own research independent of one of your sales team members. They are able to do their own vetting."
~Todd Harley, Wirebuzz
I might be late to the game on this one, but I discovered Todd Harley's Video Marketing Mastery podcast last weekend and fell in love with it. So, now I am recommending him to you. The title "The Truth Behind Facebook's Video Analytics Controversy" may not seem attractive, but he discusses some important factors in our analytics and indicators of success. My favorite comment of his in this episode is that "If you can separate your ego from your view count, you might learn that there is something much more valuable than video views...It's ROI." What's yours?
"...inbound marketers aren’t trying to build a large consumer audience that will be monetized by selling advertising to brands and agencies...They are more interested in aligning the content they publish with their customer’s interests, attracting inbound traffic naturally that they can then convert, close, and delight over time"
~Greg Jarboe, Tubular Insights
Hubspot has published its eighth annual State of Inbound Report. They surveyed 4, 500 respondents from over 132 countries, and Greg offers some tubular insights on the report. Seriously, aside from the pun, there is some great information here on the real needs of inbound marketers and how each platform, particularly Facebook and Youtube have/can position themselves to meet those needs.
"Everyone’s on social-- the internet has 3.17 billion users, and the average user has 5.54 social media accounts. Social media consumption shows no signs of slowing down. What you may have noticed is that social platforms’ algorithms are now prioritizing video content."
~Chris Bondhus, Brightcove
This article defines organic and paid social marketing, and offers tips and methods in using social video across your customer's journey.