5 Reasons Your Business Needs Video
Mark Wonderlin, from Mosaic Media Films, gives us some pretty compelling reasons here:
For me, the two most powerful reasons for business videos are:
It humanizes your business, helping clients build trust.
It consolidates information in an accessible way.
Globe and Mail
"Video is especially powerful in a business context. It lets companies market their products concisely and express their brand identities in a rich way."
Why Use Video for Your Business? By Animoto Blog
"The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name."
As much as I like to make videos, I advise my clients to think about how to best utilize the power of video to engage their own clients. Here are two really helpful resources on that topic.
How Can I use Video for My Business?
Here are some helpful articles that talk about the potential costs involved in video production: