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Overcoming 5 Challenges to Your Business With Video Marketing

Every business will face these five challenges. With more businesses losing their usual in-person sales opportunities and more potential customers spending time online, I want to share with you how video marketing will help your business solve these challenges.

UNDERSTANDING There are so many people and companies competing for your customer's attention, so their time and energy is already being taxed. If they have to spend time reading through a white paper, text-heavy blogs, or researching customer reviews they won't feel or understand your unique solution right away.

Because video engages more of our senses (sight, sound, and emotion), your potential customers will learn more and remember more.

With video, your unique solution will be more clear and concise. AWARENESS Using video content strategically on Youtube, across social media platforms, and especially on your website will help you to rank higher in searches, increase engagement on your site, and allow your audience to become brand ambassadors. Here are some stats to think about: Youtube is the second largest search engine with more than 500 million hours of video watched daily and 3 billion searches per month.

Youtube, Facebook, and Instagram are the top three purchase driving platforms, and if your customers enjoy the content 83% would consider sharing it.

Customers spend 88% more time on a web page with a video, which will improve you websites SEO value and improve your click-through rates across the board.

TIME By automating your sales process with video content, instead of delivering your messaging one at a time, you can deliver your message to the right people globally 24/7, 365 days a year. Because of video’s accessibility, you will also save time in answering frequently asked questions and support queries. Here are some stats to think about: 72% of people would rather watch a video to learn about a product or service.

97% of marketers reported that video has helped increase user understanding of their product or service. VALUE “Video presents a huge opportunity for you to add tremendous value to your brand, whether your overall goal is increasing conversions, improving brand confidence or simply to show you care.” @Buffer

Words are not enough to convey the value of your product or service, but a video will demonstrate that value and increase your selling power. Here are some stats to think about:

84% of people reported that they were convinced to buy a product or service after watching a video.

80% of marketers report that video has helped them to generate leads and increase sales. RELATIONSHIPS Video allows you to make a good first impression, and give your customer someone to connect with when they find you online. Speech, music, faces, and motion all converge in video content, making your message not only more appealing to the senses but easier to remember and trust. Video content will help your business create awareness, educate, save time, build relationships, and improve the sales process. If this resonates with you, let’s connect and inspire action together.

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