"Online video is the Swiss army knife of internet marketing. It really can be used all over the customer life-cycle, whether it's customer services, marketing, or even recruitment." - @markrrobertson
Many people begin by thinking that creating is the big thing.
In fact, it is only one small part. All the other parts help the creation process go smother, and help us to evaluate the success of our creation.
We designed our process to be a repeatable journey. Because, the end goal is to create the right content so that you can be there throughout your customers journey.
Our approach is to learn, explore, and dig deep. Only after this process of discovery will we have the knowledge and relationship required to concept and craft the story and content.
To tell moving stories, and create content your audience will enjoy, I believe you need to fully understand the story and the brand.
Much of our storytelling process is taking the time to create a space where people feel like they are sharing with a friend, and where they will be heard. In this space, people are free to show a deeper side of themselves - and we go right there with them.