Video marketing, according to Brightcove, refers to any campaign in which "video is the medium through which ideas are conveyed." Well, there you have it, end of class. Right? Sort of. Video marketing has grown into a powerful tool for marketers and businesses to take their brand stories, and imbue them with personality and creativity throughout their customers journey. Although video content requires more investment and planning from your team, and/or possibly growing your t

71% of Companies Plan to Increase their Video Marketing Budget - Because it Works! [Study] and more...

Video Marketing Weekly is a curated playlist of video production and marketing content to help you discover new possibilities, hone your craft, and share your story. Inspiration Lab for Creators If you are living in the Vancouver area, I really recommend checking out The Inspiration Lab at the Vancouver Public Library. It's a free place dedicated to digital creativity, collaboration, and storytelling. Everything you need to create and edit your video marketing content. Deals

What is at the heart of your business? What is at the heart of every business, organization, and community for that matter? People! People shape the heart of our communities. People are the creators and the artists. They are the dreamers and the sight-seers, the friends and the lovers, the fathers and the mothers, the fisherman and the musician, the politician and the voter, the business owner and the customer. Well, you get my point. People are the heart! I have come to real