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Why Video Marketing? Here's Six

If you want your online marketing to make the most impact, then it's time to work alongside a video production company focused on delivering video marketing solutions.

Why? Good question. Here are 6 reasons! Watch our video, or read below 👇

#1 - People love video, and that means you'll reach more people.

If you want to reach potential customers, it’s good to go where they are and get in front of them or come alongside them.

The average person watches an average of 18 hours of online video per week, and that number increases each year!

If people like your content, they're twice as likely to share with their friends if it's a video.

There's more:

  • People pay more attention to videos.[HubSpot]

  • Video in an email boosts click-through rates by 65% and open rates by 19%. [Campaign Monitor]

  • People spend 2.6X more time on pages with video than without. [Wistia]

  • 85% of people would like to see more videos from brands in 2021. [Wyzowl]

#2 - One video is not enough! It's time to act like a media company!

Influential marketing expert, Gary Vynerchuck, wrote that "There is no reason to do anything other than act like a media company in today’s digital age. It’s just access. Never before have brands and consumers had the ability to create and consume content at scale."

As a result, you'll need to create more than one video if you want to engage and succeed.

A video production company focused on strategy, media asset management, and platform distribution to help you scale your content to meet the demand.

Check out our article on "How to Become a Video Content Machine?"

#3 - Improve Your Customer Service.

People love videos! They also prefer to watch videos to learn about products and services too.

Check out these stats from Wyzowl's research:

  1. 96% of people have watched an explainer video to learn more about a product or service.

  2. 84% of people say they're convinced to buy a product or service by watching a brand’s video.

Think of video as another sales team member or a customer service rep answering customer queries.

​And with video, you can meet your customer's needs before they ever call or enter your store!

You'll save customers time reading white papers and blogs, helping them understand that your unique solution will be more transparent and concise.

#4 - Increase Your Brand Awareness.

Using video content strategically on Youtube, across social media platforms, and especially on your website will help you to rank higher in searches, increase engagement on your site, and allow your audience to become brand ambassadors.

Here are some stats to think about:

  1. Youtube is the second largest search engine with more than 500 million hours of video watched daily and 3 billion searches per month.

  2. Youtube, Facebook, and Instagram are the top three purchase driving platforms, and if your customers enjoy the content, 83% would consider sharing it.

  3. Customers spend up to 88% more time on a web page with a video, which will improve your website's SEO value and improve your click-through rates across the board.

#5 - Increase The Value of your Brand, Product, & Service.

Video marketing "presents a huge opportunity for you to add tremendous value to your brand, whether your overall goal is increasing conversions, improving brand confidence or simply to show you care.” - Buffer

Words are not enough to convey the value of your product or service, but a video will demonstrate that value and increase your selling power.

Here are some stats to think about:

  1. 84% of people reported that a video convinced them to buy a product or service after watching a video.

  2. 80% of marketers report that video has helped them to generate leads and increase sales.

#6 - Increase Your Selling Power.

Marketing is not about your products or services. It's not necessarily about you. It's about emotion. It's about "stories, ideas, commitments, results, satisfaction, relief, confidence, assurance, etc..."

But how do you build those connections when people are searching, learning, shopping, on their devices and from the safety of their homes more than ever?

Video of course 😎

Sharing stories and providing information in a format that engages more of our senses (faces, voices, emotions, and movement) and allows for memories and emotional connections will build brand value and increase your selling power.

Video also allows people to make their own connections in the sales process; and therefore, your customers feel more empowered and educated.

#7 - Recruit and Ramp-up New Hires Faster

Wouldn't it be nice to improve your recruitment process and save money?

​Well, video is not just for sales and marketing!

​First, showcase your company culture and genuinely inspire the right candidates with testimonials.

Did you know that job postings with video have a 34% greater application rate than postings without videos?

​Second, videos will help you support your employees and deliver safe and effective training and development programs across multiple departments, offices, and remote locations.

​Pretty sweet, right?

If you're ready to ramp up your content and create video marketing assets, say hello and request a free consultation. We love it when people say hi.


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