Our Journey Together
We're a full-service video marketing agency, so whether you want to live stream, produce a documentary, create an online course, or become an influencer publishing 100s of videos a year, we're with you
each step of the way.
Successful video marketing is about developing the right content, not just trendy shots. It's about focusing on what matters in changing people’s perceptions and influencing their decisions.
Our whole process is designed to be there for you, offer solutions to real marketing problems, so that you can be there every step
of your customer's journey.
This step is completely free!
We are all about crafting video marketing solutions that solve real problems so we listen, explore, and dig deep.
Once we've arrived at a solution together, we're off to the first stage of the video marketing process - strategy.
Having a robust video strategy is like the foundation of a building. It gives everything we create a firm footing.
A video marketing strategy includes establishing goals, identifying content needs and generating ideas, developing campaign and brand video guidelines, team organization, and how we will measure the success of our videos.
It's often that this step has been well thought out already, and we're collaborating with clients on just the production of the content.
Nevertheless, we still offer our unique insights and go the extra mile in building assets for the marketing campaign.
To tell a moving story, we believe that you need to understand it fully. The key ingredient to our process is Discovery.
This stage has one critical idea - let the story move us before we move the story!
We take the time to ask questions, listen, research, look past our assumptions and deeply understand the story before us.
Our creative process has some important milestones, and the Keywords the first and most important.
Keywords are five words that represent the purpose or intent behind a story or series of videos. They represent the inspiration, uniqueness, tone, audience, and action of a story. They also allow us to define our themes clearly.
This is the second milestone in our creative process.
Choosing the right people for your videos is essential in building an emotional connection with our audiences.
Sometimes it's a simple decision to only use real employees in your content, like KalTire. Other times it's choosing an actor or a person for your documentary. Regardless of the project, choosing a character that best embodies the keywords will be essential.
This is the third milestone in our creative process.
With keywords and character briefs approved, we now have a strong foundation for the final story arc.
Our briefs and storyboards will walk through each video's plot point by plot point, ensuring that all the key objectives of each video are addressed while preserving the integrity of the story
and the goals of the project.
This is the fourth milestone in our creative process.
Now we're ready to answer the questions of equipment, locations, travel, schedules and so forth.
Lights, camera, action!
MEDIA ASSET MANAGEMENT
You may not believe me when I say this, but media asset management is one of the most important parts of the content creation workflow.
For small projects, this may mean good file naming, structure, and back-ups. But for large projects, multi-video campaigns, long-term strategies, this means searchable tags, metadata,
and network access.
This is where the magic happens, and
we put all the pieces together.
REVIEW & APPROVAL
The most essential part of post-production is the review and approval process.
We've made this as easy as possible.
Before we begin the review process, we recap all the creative decisions we've made along the way so that the project and its goals are fresh in our minds again. Don't worry, we don't do this for every new draft :). Just once.
Typically, there are three to four drafts for each video, or series of videos. This process is streamlined using Wipster.
With this application, you’ll be able to access each draft version, make comments and chat with our team right in the video. All of this is then fed right into our video editing application, where we can
tick off to-dos.
Back in the day, we used to mail clients DV tapes and DVDs. Those were simpler times.
With dozens of platforms to market and distribute your content, we got your back.
We ensure that each video we create is properly formatted for each platform with alternative versions, thumbnails, and silent viewing.
Distribution is more than hitting the publish button.
We want the videos we craft to be successful, and that means we are with you beyond final delivery.
Our services include consulting on distribution or properly distributing the content for you. We are available to help you schedule your videos, ensure we're using the right keywords, tags, descriptions and captioning.
A common mistake in video marketing campaigns is either looking at the wrong metrics or not keeping track at all.
We're here with you so that you can focus on your customer's journey.
We'll keep an eye on what's happening under the hood of your video content to see if we can learn anything from the data.
There is a lot we can learn sometimes. For instance, we might learn that many viewers don't watch past 20 seconds. This is an opportunity to improve the video and experiment!